Hygienika looking for PLN 23m sales boost from Euro 2012

2011-12-12



Hygienika, a producer of baby diapers and hygienic products for women, expects revenues from the sales of products with the Euro 2012 logo to exceed PLN 23m (€5.1m) in 2012, according to CEO Kamil Kliniewski. The company signed a license agreement with the Union of European Football Associations (UEFA) allowing it to use the logo on its children’s cosmetics and accessories sold in Europe.

Hygienika is currently negotiating with retail chains regarding the introduction of its Euro 2012 products at the beginning of 2012. Their sales will be most intense in the first half of the year leading up to the tournament. Hygienika wants to significantly increase revenues in 2012, with the Euro 2012 products to be one of the main growth drivers alongside sales on the German market.

Meanwhile, the company is looking to maintain a 25% sales growth dynamic through the end of 2011 with revenues expected to reach PLN 45m (€10m) for the year. Hygienika had revenues of PLN 34.7m (€7.7m) in Q1-Q3 2011, a 23% year-on-year increase, and a PLN 27,000 (€6,000) net profit, compared to a PLN 1.8m (€399,000) loss in Q1-Q3 2010.

The official sales partner of Euro 2012 in Poland is the Real hypermarket chain. Other companies that have signed license agreements with UEFA include clothing group LPP, jewellery chain Apart and newspapers and FMCG distributor Kolporter.