Tesco to develop F&F in franchise format

2012-01-19



Tesco is introducing the franchise format for its F&F clothing brand in order to speed up the expansion of its chain. The first international franchise agreement was signed in Saudi Arabia and the retailer is looking into similar contracts on other markets. According to Jason Tarry, CEO of F&F International, a franchise offer is a natural consequence of work in making F&F a global fashion brand.
As Retail Update Poland previously informed, Tesco plans to open its first F&F store in Warsaw in March 2012 in the Blue City shopping centre. The F&F chain was launched in Prague, Czech Republic in 2010, and another store was launched in that country in Brno in November 2011. Beforehand, the F&F brand was available in Tesco hypermarkets.