Kolporter aiming for 950 press sales points by year-end

2012-02-15



Press and FMCG distributor Kolporter wants to have 950 press sales points by the end of 2012, according to vice chairman Mateusz Wisniewski. The company currently has 870 locations, 95 of which are in the upgraded Top-Press format. Meanwhile, its Dobry Wybor neighbourhood grocery chain is to consist of 100 stores at the end of the year.
The Dobry Wybor chain consisted of 25 stores at the end of 2011, with another 25 to be added in Q1 2012. Dobry Wybor is operated through a partner system in which Kolporter provides the establishments and supplies the products. The partners, on the other hand, act as sales intermediaries.
Mr Wisniewski said that Kolporter was focusing on two main strategic directions. The first one is gaining optimal locations for its new sales points, and the second is improving sales efficiency through optimising the assortment and sales support. Sales in January 2012 in Kolporter’s own sales points grew by nearly 20% year on year, according to Mr Wisniewski.
Kolporter is the sole distributor of the UEFA Euro 2012 mascots in Poland. Its sales points offer press, beverages, confectionery, OTC drugs, toys and cosmetics, as well as services such as lottery, bill payments, mobile account charging, ticket sales, etc.