Kruk family launches new jewellery chain
, a jewellery retailer, opened its first establishment on 16 June 2012 in Stary Browar, a shopping centre in Poznan. The new brand was established by the Kruk family of the Kruk brand
, the oldest jewellery chain in Poland. The new chain targets women age 15 to 30 years old with products that contain limited amounts of gold, silver and precious stones, therefore at a lower price range.
Another three or four stores are planned to open this year, mainly located in Warsaw. By 2014, the number of planned establishments may total 30, with further development dependent on the business results.