Hygienika to to develop Linell and Bambino brands

2010-07-16

Kamil Kliniewski, the new chairman of Hygienika, the well-known Polish producer of nappies and hygiene goods for women, is planning gradually to broaden the company’s offer and to gain new retail partners, mainly large retail chains, according to Parkiet. The company’s new products are to be sold under brand names which belong to Hygienika, as such goods are more profitable than those produced under private label names.
The company plans to expand the portfolio of products offered under the Linell name, principally hygiene goods for women, by adding a feminine internal rinsing product. The production of the latter will be outsourced. In addition, the Bambino brand, which offers cosmetics for children, is to be developed further.
The new chairman also plans to continue the expansion of cosmetics and household chemicals which have recently been included in the company’s portfolio.