Maspex, a Polish food concern, and PepsiCo are negotiating on establishing a joint venture that would operate in a distributing segment, as portalspozywczy.pl reported. Thanks to the cooperation, Maspex could strengthen its position in Russia and enter the Ukrainian market, where PepsiCo has a strong distributing segment.
In turn, PepsiCo could expand in the region of Central and Eastern Europe and more effectively compete with its main rival Coca-Cola.
The market also speculates that PepsiCo could be interested in acquisition of the beverage segment of Maspex, though the management of the latter company denied the information.
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