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Analyses


Broader View: Footwear companies develop their business in PolandClick and register to open this news

Kari is the second footwear company that decided to enter the Polish market in recent months. Another footwear retailer, US-based Foot Locker, opened its first store in Poland on 20 December 2011 in the Arkadia shopping ... more »
2012-01-30
 

Broader view: Tesco introduces internet sales in Central EuropeClick and register to open this news

Poland will be the second country within the Central Europe region in which Tesco is to launch its ordering service. The first was the Czech Republic, where the service has been available since 6 January 2012. Right ... more »
2012-01-16
 

Broader view: Subway to open about 20 restaurants in Poland in 2012Click and register to open this news

Subway seems to be currently the most active fast food chain in Central and Eastern Europe. At the end of 2011 the company managed around 407 establishments in the region and in 2012 it wants its regional network to reach ... more »
2012-01-11
 

Numbers in the newsClick and register to open this news

1 (PLN bn) is the sales revenue threshold expected to be crossed by the children’s clothing and toy chain Smyk, which belongs to the Empik Media & Fashion group, in 2012. No. 51 (452) 4 (PLN bn) worth of ... more »
2012-01-10
 

Poles like to quench thirst with water, juice and beerClick and register to open this news

The most popular beverages in Poland are mineral water, juices and fruit nectars, and beer. According to a survey conducted by PMR Research for Retail Update Poland, functional beverages (energy and isotonic drinks) ... more »
2012-01-10
 

Poles remain faithful to pharmaciesClick and register to open this news

Two thirds of Poles buy OTC medications or dietary supplements at least occasionally, mainly painkillers, cough and cold remedies, and vitamins. Pharmacies are still perceived by the public as the best place to purchase ... more »
2012-01-10
 

Retailers on TV in NovemberClick and register to open this news

In November 2011, retailers spent approximately PLN 76.6m on television advertising in Poland, almost 12% short of the amount spent in October (PLN 86.9m), according to TNS OBOP. Eighteen trading entities advertised ... more »
2012-01-10
 

The financial situations of Polish households: today and tomorrow (December 2011)Click and register to open this news

In December 2011 the indicator of the financial state of households (the OGD) in Poland fell marginally, by 0.2 pts. month on month, to -18.2 pts., back to the level observed in May 2011. According to Pentor, ... more »
2012-01-10
 

Consumer confidence index in DecemberClick and register to open this news

Consumer confidence index: 75.98 pts., -1.01 pts. Propensity-to-buy index: 86.12 pts., -0.12 pts. Economic climate index: 60.79 pts., -2.33 pts. The Consumer Confidence Index (CCI) calculated by Ipsos fell by one point ... more »
2012-01-10
 

Broader View: Jakubiak launching pub chain Click and register to open this news

Since the steep drop of 4.1% in 2009, the polish beer market has remained in stagnation. The recovery has been anaemic: with a marginal 0.7% increase recorded in 2010 and a 2% rise estimated for 2011. Faced with such ... more »
2012-01-03
 

PMR Research: half of Poles shop onlineClick and register to open this news

Polish consumers are most apt to purchase clothing online – despite the fact that they declare that the gravest deterrent to shopping online is the lack of the option to view and try the goods; household appliances ... more »
2011-12-14
 

Franchising and partnerships on the grocery market Click and register to open this news

The progression of soft consolidation in retail, as shops join one of the many franchise and quasi-franchise networks, remains a key trend in grocery retail trade in Poland. Franchising drives quicker development ... more »
2011-12-14
 

Retailers on TV in OctoberClick and register to open this news

In October 2011, retailers spent approximately PLN 85m on television advertising in Poland, almost 64% more than the amount spent in September (PLN 53.1m), according to TNS OBOP. Nineteen trading entities advertised ... more »
2011-12-14
 

The financial situations of Polish households: today and tomorrow (November 2011)Click and register to open this news

In November 2011 there was a sharp fall of 11.2 points in the indicator of the financial state of households (the OGD) in Poland, to -18 pts., back to the levels observed in the summer of 2011. According ... more »
2011-12-14
 

Consumer confidence index in NovemberClick and register to open this news

Consumer confidence index: 76.99 pts., -11.23 pts. Propensity-to-buy index: 86.24 pts., -7.36 pts. Economic climate index: 63.12 pts., -17.03 pts. The Consumer Confidence Index (CCI) calculated by Ipsos fell by more than ... more »
2011-12-14
 

Numbers in the newsClick and register to open this news

1 (€ bn) is the sales revenue threshold which will be crossed this year by Rossmann in Poland. No. 47 (448) 3.7 (£ m) is to be invested by the Ustka-based company Morpol, a salmon processor, in a plant ... more »
2011-12-12
 

Price still most important for Poles in everyday shoppingClick and register to open this news

Regardless of the level of their disposable incomes, Polish consumers let price be their guide in deciding where to shop, according to a survey conducted by PMR Research. Nearly half of respondents pointed to Biedronka ... more »
2011-11-15
 

Numbers in the newsClick and register to open this news

0.4 % was the reduction registered in Tesco’s like-for-like sales in Poland in the first half of the retailer’s financial year which ends in February 2012. No. 41 (442) 1.6 (€ bn) is to be invested ... more »
2011-11-15
 

Poles replace furniture most often because of wear and tear Click and register to open this news

Over the last two years the home furnishings market in Poland has shrunk in value as Poles postpone such shopping, choose cheaper products, and buy less on credit. Consumers are holding off from buying, awaiting a clear ... more »
2011-11-15
 

Internet retail growth continued in 2010Click and register to open this news

Over 30% of Polish internet retailers earned revenues in excess of PLN 1m in 2010, which is around double the proportion recorded in 2008. The healthy prospects of online retail in Poland are confirmed by the fact that ... more »
2011-11-15
 

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PMR is a British-American company providing market information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. PMR key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). Being present on the market since 1995, employing highly skilled staff, offering high international standards in projects and publications, providing one of most frequently visited and top-ranked websites, PMR is one of the largest companies of its type in the region.