• PMR
• PMR Publications
• PMR Consulting
• PMR Research
• Got a new idea?
• Our clients
• Contact us 

Related portals

• ceeretail.com
• polishmarket.com
• pharmapoland.com
• itandtelecompoland.com
• constructionpoland.com

	Face-to-face interviews with DIY stores' customers in Poland
We conducted over 1,600 face-to-face interviews with customers of DIY stores in two selected Polish cities regarded their visits to the store and completed purchases. The study was performed for  ...  more »

	Hypermarket customer satisfaction study – CATI survey
Commissioned by the owner of a retail chain, PMR has conducted market research regarding customer satisfaction with a number of hypermarket chains. We conducted a total of 600 CATI interviews  ...  more »

	HoReCa: Face-to-face interviews about tea bags with managers of up-market cafes, restaurants and hotels in Poland
Working for a global player from the FMCG sector, PMR Research conducted 60 face-to-face interviews with managers of up-market cafes, restaurants and hotels in Cracow holding personal responsibility for tea  ...  more »

search projects archive »

see more projects »

PMR Research (www.research-pmr.com) is the specialised custom research unit of PMR, offering full array of research services at all stages of the research projects, also providing fieldwork services for other research companies. PMR Research provides both quantitative research (telephone, CATI, face to face) and qualitative research (focus groups, in-depth interviews). Based on our experience, we have developed our own proprietary research methodologies such as: PMR MarketInsight, PMR Brand Image Insight and PMR Research Medical Panel.

PMR Research's services for retail organizations are available in over 20 countries of Central and Eastern Europe (Bulgaria, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Montenegro, Poland, Romania, Russia, Slovakia, Ukraine). We are excellent in working as a single point of contact for clients ordering multicountry projects. This saves our clients’ time and guarantees consistent high quality and format of deliverables from all the countries covered by the project/research. Our services are always tailored to the specific requirements of our retail clients, many of which are Fortune 500 companies.

Areas of PMR Research expertise in retail, FMCG, HoReCa, clothing & footwear, luxury goods and consumer durables sectors, include:

• product tests - tests of ready FMCG product or tests of its elements (features) such as flavour, scent, appearance, packaging, name etc.
• brand awareness and brand research for retail and FMCG sectors
• usage and attitude research
• effectiveness research of advertising campaign
• price research - allowing the specification of the optimum product or service price including price flexibility of consumers (sensitivity level to price), product type and competitive environment
• mystery shopping research for retail and FMCG sectors
• customers and business partners satisfaction research
• retail / FMCG / HoReCa / consumer durables sales force evaluation studies
• pre-market entry research for retail and FMCG industry
• retail, HoReCa, FMCG and consumer durables sector analyses (reports)
• distribution channel analysis for retail industry, including products distribution channels existing on the market, sales volumes in individual channels and distribution methods selected by the largest players on the given market
• retail market segmentation research
• databases of companies, services, products, including i.e. information about companies: their contact data, offer description, revenue and employment volume, information about services and products available on the given market

We understand the importance of rapid and reliable communication with the client and so these are the values underlying our services as it is a "can do" attitude and highest ethical and methodological standards in line with the ESOMAR International Code of Marketing and Social Research Practice.

PMR Research areas of expertise include:

• quantitative – telephone, CATI, face-to-face
• qualitative – focus groups, IDI
• brand awareness / brand image (using PMR Brand Image Insight methodology)
• name / packaging / product tests
• advertising campaign effectiveness
• customer satisfaction studies (B2B & B2C)
• central location / in hall tests
• competition & segmentation studies
• usage & attitude research
• product and brand positioning studies
• comprehensive industry analyses and forecasting (using PMR MarketInsight proprietary methodology)
• healthcare research using PMR’s proprietary Medical Panel of physicians & pharmacists
• online research

Our previous market research commissions include projects in the following markets:

• FMCG, retail
• food, HoReCa
• clothing & footwear
• luxury goods
• consumer durables
• construction
• heavy & light industry
• financial services
• pharmaceuticals & medical market
• travel & tourism
• telecommunications & IT

Read more on PMR Research at: www.research-pmr.com
Read more on PMR Research services in retail sector
Read more on PMR Research methodology and tools
Read news on PMR Research recent projects in FMCG and Food sector
Read news on PMR Research recent projects in Consumer Durables sector

Free articles

see more free articles »