Private labels in Poland: wider offer, better quality - May 2008

The private label market in Poland continues to grow very dynamically. Retailers which have been selling products under their names for a long time now are expanding their private label range, while other players, such as Polish supermarket chains and small format stores, introduce the idea of private label to their offer.
Although private labels in the economy and medium price brackets are still dominant, retailers in Poland are launching private labels in the higher (premium) brackets as well. This shows that the market is becoming more mature and makes us expect that as the quality of private label products improves, so will the not-very positive image of such products among Poles.