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Rynek HoReCa w Polsce - wybrane wyniki badania - przychody placówek gastronomicznych a ich lokalizacja - maj 2010

PMR Research – dział badawczy firmy PMR (www.research-pmr.com) – przeprowadził w marcu i kwietniu 2010 r. badanie wśród ponad 600 placówek gastronomicznych w Polsce. Badanie zostało przeprowadzone na potrzeby najnowszego raportu PMR pt. „Rynek HoReCa w Polsce 2010. Analiza rynku i prognozy rozwoju na lata 2010-2012”. Poniżej prezentujemy wybrane wyniki badania.

Lokale o przychodach poniżej 50 tys. zł w 2009 r. stanowią 45% rynku. Nieco ponad jedna trzecia (35%) wszystkich lokali zanotowała w ubiegłym roku przychody między 50 a 200 tys. zł. Co piąty lokal na rynku miał przychód powyżej 200 tys. zł.

Biorąc pod uwagę kryterium lokalizacji placówek gastronomicznych, najwyższe przychody osiągają lokale zlokalizowane w centrach handlowych – 34% z nich uzyskuje przychody powyżej 200 tys. zł, a 53% – w granicach 50-200 tys. zł. Z kolei najniższe przychody notują placówki zlokalizowane na obszarach wiejskich, z dala od trasy. Wśród 65% z nich przychody w roku 2009 nie przekroczyły 50 tys. zł.


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