Women prefer to buy cosmetics from specialist retailers, men from general grocery stores - March 2011

Women choose specialist channels rather than general grocery stores when purchasing cosmetics and are more likely to shop specifically for cosmetics. Men, on the other hand, more often buy such items along with the large weekly shopping for the household. These are some of the findings of a consumer survey included in the latest PMR report “Retail market of cosmetics in Poland 2011. Market analysis and development forecasts for 2011–2013”.

The main shopping locations for cosmetics purchases indicated by our respondents are specialist beauty care and cosmetics stores. The development of this category over the past few years has shown that consumers, and female customers in particular, are increasingly inclined to buy more expensive products, to expect a wide range of lines, and, most of all, to expect assistance from staff, which means that the hypermarket offer is no longer adequate.