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Polish consumers on clothing and footwear shopping – the results of the newest consumer survey by PMR Research - July 2011

Preferences and habits of Polish consumers on the clothing and footwear market are foremost the offspring of gender and, to a lesser extent, of age and income, according to a consumer survey conducted by PMR Research for the report “Clothing and footwear retail market in Poland 2011. Market analysis and development forecasts for 2011-2013”.

Comfort is the most decisive factor when shopping for clothing, lingerie and footwear. Appearance and quality ranked second and third. Price is a bit less important, while product brand is the least critical. Based on what respondents stated, product usability attributes are most essential, and consumer’s inclination to identify with a given brand is less important.

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This report analyses the newest available data on the status, size and value of the clothing and footwear market in Poland, its main segments and distribution channels. Research results from the viewpoints of both major retailers and consumers clarify demand and reveal how companies will meet that demand, with forecasts on trends and direction for the coming years.
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PMR is a British-American company providing market information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. PMR key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). Being present on the market since 1995, employing highly skilled staff, offering high international standards in projects and publications, providing one of most frequently visited and top-ranked websites, PMR is one of the largest companies of its type in the region.