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Clothing and footwear retail market in Poland rose by 4.6% in 2010 - favourable prospects for next years - August 2011

The level of economic growth in 2010 was higher than one year earlier and this situation positively influenced growth on the clothing and footwear retail market in Poland. Despite the still sensed climate of the crisis and difficult period for the country, the clothing and footwear industry noted an increase in sales, compared with a small decline observed in the previous year.

According to our estimates, the growth in clothing and footwear sales in 2010 was higher than the year before and stood at 4.6%. We forecast for this and the following years continued moderate growth at 5.8% in 2011 and 6.3% in 2012. As the macroeconomic data improve, so will consumer moods, which should be reflected in increased purchases of clothing and footwear. The good trend observed in H1 2011 should also be sustained in H2, which is in principle usually better for the footwear and clothing industry. A general economic stabilisation and improved financial standing of Poles are expected in 2012.

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This report analyses the newest available data on the status, size and value of the clothing and footwear market in Poland, its main segments and distribution channels. Research results from the viewpoints of both major retailers and consumers clarify demand and reveal how companies will meet that demand, with forecasts on trends and direction for the coming years.
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