Sporting goods retail chains on the clothing and footwear market in the CE region - September 2011

The sportswear segment still offers a potential to grow in all the Central European (CE) markets analysed in the report, with the Czech Republic being the most saturated country. Multibrand retailers specialising in sports assortment are considered strong players in the clothing and footwear industry. The Intersport network covers all five countries in the CE region.

The sportswear segment seems quite promising in most of the Central European countries under consideration. The Czech Republic market is very wide and well-developed thanks to the Czech inclination for sports and an active lifestyle, as well as a sufficient purchasing power to satisfy their needs in this respect. Sportswear markets in Poland and Hungary have recently increased above the market average.