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Retail market in Poland, up-to-date news, analyses and market data.
 
 

Współczesna marka własna w opinii polskich konsumentów - wrzesień 2011

Wizerunek marki własnej (private label) powoli ulega poprawie niemal we wszystkich wymiarach. Konsumenci mają coraz mniej wątpliwości w zakresie ich jakości. Wynika to zapewne ze wzrostu doświadczeń z markami własnymi, jak i coraz lepszą informacją na ich temat.

Ostatnie lata przyniosły zmiany w preferencjach konsumentów, które powoli zmieniają się na korzyść marki własnej. Istotna w tym zasługa większej wiedzy na ich temat – z roku na rok ubywa deklaracji świadczących o niedoinformowaniu polskiego konsumenta. Według badań firmy Nielsen, znaczna grupa nabywców (prawie 70% w 2010 roku), będąc na zakupach, porównuje ceny marek własnych sieci handlowych z cenami produktów markowych.

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